Basics, inc.

Project
Basics, inc. is an athletic and lifestyle clothing company looking for a logo and hang tag design to appeal to their target audience of young adults age 18 to 30.

Process
I wanted the logo to have an athletic but clean look. I used italicized typography to achieve this aesthetic. I chose to create three hang tags; Two color tags that could be used for male and female products, and a neutral black tag that could be used for any product.

Tools Used
Pencil and paper, Procreate on iPad, Adobe Illustrator

Color Palette