Dayhike Brewing

The goal for this project was to design a brewing company, and a specific beer, that would appeal to New England residents and that had some sort of relation to New England.

Being that I'm an avid hiker, I chose to base my design around a notable trail and summit called Anthony's Nose. I began by sketching on paper and move my early sketches to Procreate to refine them. The final illustration was created in Illustrator, and from there it was adapted to create the labels for the beer as well as the packaging.

Tools Used
Pencil and Paper, Procreate on iPad, Adobe Illustrator

Color Palette

Labels & Packaging