Trek Marketing Brochure

Project
When I used to work for a local bike shop, we sold Trek bikes and I was always a fan of their print and web design. This project was a challenge for me to see if I could design a marketing piece that would fit seamlessly with their other material.

Process
I researched fonts, color palettes, and layouts commonly used by Trek, and I created a design that I felt looked like it was created by Trek. I took my bike (a Trek Remedy 9.7) onto my local trails, and staged different scenes of my friend riding to simulate what you would find in one of Trek's catalogs. I took and edited all the photographs in this brochure, and then incorporated them into the layout.

Tools Used
DSLR Camera, Adobe Lightroom, Adobe Photoshop, Adobe InDesign